10 AI Tools to Visualize User Journeys 2024

min. read

November 1, 2024

10 AI Tools to Visualize User Journeys 2024

AI-powered journey mapping tools are transforming how businesses understand and optimize customer experiences. Here's what you need to know:

AI analyzes vast amounts of data to uncover patterns humans might miss
These tools offer real-time updates and predictive insights
Companies using AI for journey mapping see 25% higher customer satisfaction on average

Top 10 AI journey mapping tools for 2024:

Focal
UXPressia
Smaply
Custellence
Microsoft Dynamics 365 Customer Insights
Adobe Experience Cloud
Glassbox
Milkymap
Qualtrics CX
QoQo.ai

Quick Comparison:

Tool	Key Features	Pricing (Monthly)	Best For
Focal	AI data connection, Smart Q&A	Custom	Complex journeys
UXPressia	Real-time teamwork, 70+ templates	$16-$36/user	Small-medium businesses
Smaply	Multi-channel mapping, AI patterns	€25-€35/user	Flexible mapping
Custellence	Non-grid mapping, Live collaboration	From $625	CX professionals
Microsoft Dynamics 365	AI segmentation, Predictive improvements	From $1,700	Large enterprises
Adobe Experience Cloud	Live tracking, AI personalization	Custom	Enterprise experience management
Glassbox	Real-time analytics, Auto issue detection	Custom	Deep behavior analysis
Milkymap	Team mapping, Easy to use	€99/year	All team sizes
Qualtrics CX	AI text analysis, Behavior prediction	Custom	Full CX management
QoQo.ai	Auto segmentation, Action prediction	Custom	AI-driven profiling

When choosing a tool, consider:

Integration with existing systems
Scalability
Ease of use
Budget
Specific features needed for your mapping goals

Remember: The tool is just the start. It's how you use the insights that counts.

How to Choose the Right Tool

Picking an AI journey mapping tool can be tough. There are so many options! But don't worry. Here's what to look for:

Map Quality and Features

Your tool needs to create clear, useful maps. Look for:

Multi-channel tracking
Customizable templates
Real-time updates

Microsoft Dynamics 365 Customer Insights is a standout. It automatically creates detailed maps by analyzing data from multiple touchpoints.

AI Features That Matter

AI can make your journey mapping WAY better. Focus on tools with:

Predictive analytics
Sentiment analysis
Automated pattern recognition

Glassbox is a good example. It uses AI to analyze customer interactions in real-time. This gives you instant insights into user behavior and potential issues.

Data Handling Ability

Your journey map is only as good as its data. Choose a tool that:

Integrates with your CRM and analytics platforms
Processes lots of data quickly
Offers great data visualization

Adobe Experience Cloud is a champ here. It pulls info from various sources to create comprehensive journey maps.

Works With Other Tools

Your journey mapping tool shouldn't be an island. Look for:

APIs for custom integrations
Pre-built connectors with popular tools
Collaboration features

UXPressia, for instance, connects with Google Analytics and Zapier. This makes it easy to bring in data from different sources.

Cost vs Features

You need to balance your budget with your needs. Here's a quick price comparison:

Tool	Basic Plan	Advanced Plan	Enterprise Plan
UXPressia	$16/month/user	$50/month/user	Custom pricing
Smaply	€16.59/month	€49.90/month	Custom pricing
Custellence	$625/month (annual billing)	$1,250/month (annual billing)	Custom pricing
Milkymap	€99/year	€199/year	Custom pricing

Remember: The priciest option isn't always the best. Focus on features that match YOUR needs.

"Journey maps are living documents! Don't set goals around being 'done.' It's more important to work towards being accurate and that may take multiple sessions and sources of input that will change over time." - Danielle Beecham, Lead UX Researcher at Viz.ai

10 Best AI Journey Mapping Tools

AI journey mapping tools are changing how businesses understand customer experiences. Here's a look at the top 10 tools making an impact:

1. Focal

Focal uses AI to help teams find and connect customer data across documents. It's great for:

Creating detailed customer insights
Automating literature reviews
Answering customer journey questions with context

Focal shines by combining data from many sources, perfect for complex customer journeys.

2. UXPressia

UXPressia mixes team journey mapping with AI predictions:

Real-time editing with others
AI analysis and tips for better journeys
70+ templates you can customize

Starting at $16 per month, it's good for small and medium businesses.

3. Smaply

Smaply is strong in multi-channel mapping with AI pattern finding:

Easy-to-use journey map editor
AI insights to improve journeys
Connects with various data sources

Plans start at €19 per month, offering solid features at a good price.

4. Custellence

Custellence uses AI for journey creation and analysis:

Tools for working together in real-time
AI suggestions to make journeys better
SOC2-certified for data safety

Its non-grid layout allows for more creative journey mapping.

5. Microsoft Dynamics 365 Customer Insights

This big-business solution offers:

AI-powered customer grouping
Predictions to improve journeys
Works well with other Microsoft tools

Starting at $1,700 per month, it's packed with features for large companies.

6. Adobe Experience Cloud

Adobe's tool stands out with:

Real-time journey tracking across channels
AI recommendations for personalization
Strong analytics and reporting

Pricing is custom-based on business needs.

7. Glassbox

Glassbox uses AI to find and show customer paths:

Real-time journey analytics
Automatically spots customer problems
Combines data from many sources for full insights

8. Milkymap

Milkymap focuses on AI-driven journey improvement for teams:

Features for mapping journeys together
AI tips for making journeys better
Easy to use and quick to learn

Plans start at €99 per year, making it accessible for all business sizes.

9. Qualtrics CX

Qualtrics CX combines customer feedback analysis with journey mapping:

AI analysis of text and feelings
Predicts customer behavior
Works with various feedback channels

10. QoQo.ai

QoQo.ai specializes in AI-powered customer profiles and journey patterns:

Automatic customer grouping
Predicts future customer actions
Real-time suggestions to improve journeys

When picking an AI journey mapping tool, think about:

How it fits with your current tech
If it can grow with your business
How easy it is for your team to use
Your budget
Specific features you need for your customer journey mapping

Tool Comparison Chart

We've put together a comparison of the top AI journey mapping tools to help you pick the right one. Here's a quick look at their features, pricing, and best uses:

Tool	Key Features	Pricing (Monthly)	Best For
Focal	AI data connection, Automated lit reviews, Smart Q&A	Custom	Complex journeys, Data integration
UXPressia	Real-time teamwork, AI tips, 70+ templates	Free (Limited), $16/user, $36/user	Small-medium businesses, Quick visuals
Smaply	Multi-channel mapping, AI patterns, Data integration	Free (Limited), €25/user, €35/user	Flexible mapping, Data insights
Custellence	Non-grid mapping, Live collaboration, SOC2 security	From $625	CX pros, Flexible mapping
Microsoft Dynamics 365	AI segmentation, Predictive improvements, Microsoft integration	From $1,700/tenant	Large enterprises, Full CX management
Adobe Experience Cloud	Live tracking, AI personalization, Deep analytics	Custom	Enterprise experience management
Glassbox	Real-time analytics, Auto issue detection, Multi-source data	Custom	Deep behavior analysis
Milkymap	Team mapping, AI optimization, Easy to use	€99/year	All team sizes, Quick start
Qualtrics CX	AI text analysis, Behavior prediction, Multi-channel feedback	Custom	Full CX management, Feedback analysis
QoQo.ai	Auto segmentation, Action prediction, Real-time optimization	Custom	AI-driven profiling and predictions

When picking a tool, think about:

1. Can it grow with you? Smaply's Pro plan lets you make unlimited projects, great for growing teams.

2. Does it play nice with your other tools? Adobe Experience Cloud works smoothly with other Adobe products.

3. Is it easy to use? Milkymap is known for being user-friendly, perfect if you're new to journey mapping.

4. How smart is it? If you need advanced AI, look at Microsoft Dynamics 365 or Glassbox.

5. What's your budget? Prices range from $16/month for UXPressia to $1,700/month for Microsoft Dynamics 365.

Pick the tool that fits your needs, budget, and tech setup. And remember, the best tool is the one you'll actually use!

How to Use These Tools

Let's dive into how you can make the most of AI journey mapping tools. Don't worry - it's not as complicated as it might seem at first.

Picking the Right Tool

Choosing your AI journey mapping tool is a big deal. Here's what to look for:

Data Integration: Can it pull data from all your sources? Adobe Experience Cloud is great for this.
AI Smarts: Look for tools that offer deep analysis. Glassbox, for example, uses AI for real-time journey insights.
User-Friendliness: You want something your whole team can use. Milkymap is known for being easy to navigate.
Room to Grow: As your business expands, your tool should keep up. Smaply's Pro plan lets you create unlimited projects.
Price Tag: Find a tool that fits your budget. UXPressia starts at $16 per user each month.

Before You Start

Make sure you've got these bases covered:

Know what you want to achieve
Figure out where your data is coming from
Get people from different teams involved
Create detailed profiles of your target customers

Getting Started: Quick Tips

Don't bite off more than you can chew. Start with one customer type or journey.
Use ready-made templates. UXPressia has over 70 you can customize.
Use real data, not guesses. Pull info from your CRM and analytics.
Team up. Use tools like Smaply to get input from everyone.
Keep it fresh. Customer journeys change, so update your maps regularly.

Checking If It's Working

To make sure your AI journey mapping tool is earning its keep:

Keep an eye on important numbers like customer satisfaction and conversion rates.
Try out different ideas for improving customer experience based on what your tool tells you.
Ask your customers how they're finding things. It'll help you see if your map is on point.
Do the math. Is the tool's cost worth the improvements you're seeing in your business?

Conclusion

AI journey mapping tools are changing how businesses understand customers. These tools offer insights that can boost a company's profits.

Here's why AI journey mapping tools matter:

They spot patterns in user behavior that humans might miss
They update in real-time as customer actions change
They help create personalized experiences

The impact? It's big:

Metric	Change
Customer Satisfaction	Up 25%
Better Digital Experience Expectations	68% of customers
Weekly Online Shopping	36% (up from 28%)

To get the most from AI journey mapping:

1. Pick tools that work with what you already use

2. Go for easy-to-use interfaces

3. Keep your maps up-to-date

But remember: the tool is just the start. It's how you use the insights that counts.

"Understanding our users' journeys has allowed us to make adjustments that directly boosted our bottom line." - Akshay Kothari, CPO at Notion

The bottom line? AI journey mapping tools can help you see what customers really want. And that's good for business.

10 AI Tools to Visualize User Journeys 2024