AI Brand Voice: Adjust Content Tone & Style

min. read

August 30, 2024

AI tools help brands keep their voice consistent across content:

Analyze existing content for voice patterns
Suggest tweaks to keep new content on-brand
Create content matching brand guidelines

Key AI tools:

Tool Type	Examples	Purpose
Text Analysis	Grammarly, Writer	Study existing content
Content Writing	Jasper, Copy.ai, Rytr	Create on-brand content
Tone Adjusters	Buffer AI Assistant, GPT-4	Fine-tune content tone

To use AI for brand voice:

Make detailed brand voice guidelines
Train AI with clear examples
Use human oversight
Keep refining based on feedback

Balancing AI efficiency and authenticity remains tricky. The future likely involves closer human-AI teamwork in content creation.

What is Brand Voice?

Brand voice is your business's personality when talking to your audience. It shapes all your content, from tweets to customer emails.

Think of it as your company's character. For example:

Slack: "clear, concise, and human, like a friendly, intelligent coworker"
Fenty Beauty: bold and direct, appealing to younger folks
Oatly: witty and lighthearted

Why does it matter? It helps you stand out. The 2023 Sprout Social Index™ shows people want posts with a well-crafted voice. A strong brand voice can:

Build recognition
Connect with your audience
Set you apart from competitors

Brand voice components:

Component	Description	Example
Tone	How you say things	Formal, casual, funny
Style	Word choice and sentences	Short and snappy or long and detailed
Values	What you stand for	Innovation, sustainability, inclusivity

To develop your brand voice:

Know your audience
Define your brand's personality
Create a style guide
Use your voice everywhere

"Your brand voice can make or break your social media presence." - Sprout Social

As AI content grows, a strong brand voice is key. It's what makes your content feel human.

AI Tools for Changing Brand Voice

AI has changed how businesses manage their brand voice. Here are some key tools:

Text Analysis Tools

These study existing content to define and keep brand voice:

Grammarly: Learns your writing style, gives tone feedback.
Writer: Turns style guides into automated rules, flags off-brand language.

May Habib, CEO of Writer, says: "Using A.I. to enforce brand guidelines saves time and effort."

Content Writing Tools

AI writing assistants create content while matching your brand voice:

Tool	Key Features	Pricing
Jasper	Team work, brand consistency	From $49/month
Copy.ai	Workflow for repeat tasks	Free version, paid from $49/month
Rytr	Multi-language, document editing	$9/month (Saver), $29/month (Unlimited)

Theodor from Authority Hacker states: "Jasper AI is by far the best AI writing software."

Tone and Style Adjusters

These fine-tune content tone:

Buffer's AI Assistant: Free for social media. Quick tone changes with buttons like "More casual" or "More formal".
GPT-4: Can write drafts based on detailed prompts about your brand's personality.

To get the most from these tools:

Upload your style guide
Train the AI over time
Use real-time suggestions
Mix AI drafts with human editing

How to Train AI in Brand Voice

Training AI to use your brand voice takes a systematic approach:

Writing Good Prompts

Clear, specific prompts guide AI in using your brand voice:

Define your brand voice: Make a guide outlining your brand's traits, dos, and don'ts.
Be specific: Include context, audience, and purpose. Example: "Write a product description for eco-friendly shoppers looking for sustainable clothes."
Provide examples: Include samples of your content.
Refine: Adjust prompts based on AI outputs.

Molly Mahoney, author of Performance Power, says: "If you're trying to jump straight into the AI and you never know if it works as a human, it's going to be a lot harder to get results because you're skipping the piece that is actually the foundation here."

Customizing AI Models

To tailor AI models:

Choose AI tools with customization options.
Upload training materials to create a knowledge base.
Use the "VOICE" framework:
- Voice: Define your brand's personality
- Objective: Clarify content goals
- Insights: Provide company and audience info
- Composition: Specify content structure
- Examples: Share sample content

Using Feedback to Improve

Keep improving AI-generated content:

Review AI performance regularly.
Analyze variables to optimize outputs.
Give feedback on generated content.
Use human review to catch issues and adjust tone.

Step	Action	Purpose
1	Set the scene	Familiarize AI with your style
2	Add writing samples	Provide at least 1000 words
3	Name your style	Summarize key traits
4	Express content desires	State what you want
5	Request edits	Refine initial AI output

Problems and Fixes

Keeping Brand Voice Steady

To maintain consistent brand voice with AI:

Create a detailed brand voice guide
Train AI tools with quality content
Use human oversight
Use feedback loops to improve

Changing Voice for Different Content

To adjust brand voice across platforms:

Develop platform-specific guidelines
Use AI tools with customization options
Test and refine regularly

AI Speed vs. Brand Authenticity

To balance AI efficiency with authenticity:

Start small with AI
Combine AI and human creativity
Monitor performance
Be transparent about AI use

"If your customers can quickly tell they are interacting with AI-generated content, your brand is struggling with a fundamental challenge: maintaining brand authenticity."

Balancing AI and human input:

Content Stage	AI Role	Human Role
Ideation	Generate ideas	Select and refine
First Draft	Create initial content	Edit and add brand nuances
Refinement	Suggest improvements	Make final edits
Publishing	Schedule posts	Approve and monitor

What's Next for AI and Brand Voice

AI's role in brand voice is growing. Here's what's coming:

Multimodal AI for richer content
Predictive AI for content planning
More personalization at scale
Better human-AI teamwork
Focus on ethical AI use
New ways to measure AI's impact on brand voice

Brands that adapt quickly will gain an edge in the digital market.

Wrap-up

AI tools have changed brand voice management. They help keep messaging consistent and save time, but aren't perfect yet.

Key points:

AI can spot brand voice patterns
Tools like HubSpot's Brand Voice suggest improvements
Clear guidelines help AI match brand style

Challenges remain:

Challenge	Solution
Keeping voice consistent	Use AI to check content
Adapting for different content	Train AI on various samples
Balancing speed and authenticity	Mix AI drafts with human editing

Looking ahead, AI will likely work more closely with human writers, leading to efficient, authentic content.

Remember:

AI helps, but doesn't replace human creativity
Set clear rules for AI to follow your voice
Keep checking AI output

Brands using AI wisely will stand out. The key is finding the right mix of tech and human touch.

FAQs

What is brand voice in AI?

Brand voice in AI is the unique style a brand uses in all content. AI tools help by:

Analyzing existing content
Suggesting improvements
Creating on-brand content

What is the AI tool for tone of voice?

Typetone AI helps maintain consistent tone across platforms. It:

Creates uniform content
Avoids confusing inconsistencies
Saves time while staying on-brand

TextCortex, another AI writing tool, is praised for capturing brand voice. Alessandro C., an Area Sales Manager, says:

"TextCortex has been an absolute game-changer for my content creation process. It perfectly captures the brand voice, on a human level, and generates unique and high-quality custom-fit texts even when asked for new perspectives."

When using AI for brand voice:

Give clear guidelines and examples
Review and refine AI-generated content often
Use AI as a starting point, add human touches for authenticity

AI Brand Voice: Adjust Content Tone & Style

What is Brand Voice?